ideas..

The Chemistry of Love

By Napoleon Hill

Recognize that love and affection constitute the finest medicines for both your body and your soul.

Love changes the entire chemistry of the body and conditions it for the expression of a positive mental attitude.

And love also extends the space you may occupy in the hearts of your fellowmen.

And in this connection it is important to remember that while love is free, the best way to receive it is to give it.

Keep a daily diary of your good deeds in behalf of others, and never let the sun set on a single day without recording some act of human kindness.

The benefits of this habit will be cumulative and eventually it will give you domain over great spaces in the hearts of your fellowmen.

And remember: One good deed each day will keep old man gloom away.

For every favor or benefit you receive give an equal benefit to others. The law of increasing returns will operate in your favor and eventually . . . perhaps very soon . . . it will give you the capacity to get everything you are entitled to receive.

A positive mental attitude must have a two-way highway on which to travel, or it will cease to function.

Source: PMA Science of Success Course. Educational Edition., Pgs. 228 & 229.

Marriage: A friendship recognized by the police.
Robert Louis Stevenson

Palaeontologists use fiction all the time.
Norman Macleod

 

@JulianMarley

Some Tests to Help You Separate Fact from Fiction

by Dr. Napoleon Hill

The accurate thinker scrutinizes everything he reads in books or newspapers, everything he hears and sees over radio and television. He never accepts any statement as fact merely because he has read it or has heard it spoken. And he knows that statements bearing some portion of facts are often intentionally or carelessly colored, modified and exaggerated to give them an erroneous meaning.

Therefore the accurate thinker has definite test which he applies to the statements of others. If he reads a book, for example, he tests its accuracy by these rules:

a. Is the writer a recognized authority on the subject covered?
b. Did the writer have a motive other than that of imparting accurate information when he wrote the book?
c. Is the writer a professional whose business is that of influencing public opinion?
d. Has the writer a profit interest in the subjects on which he writes?
e. Is the writer a person with sound judgment, and not a fanatic on the subject on which he writes?
f. Are there readily accessible sources from which the writer’s statements may be checked and verified?
g. Do the writer’s statements harmonize with common sense and experience?

Before the accurate thinker accepts the statements of others as facts, he tries to find the motive which prompted the statements, for he knows that no one ever does anything, and seldom says anything, without a definite motive. The accurate thinker examines with care all statements made by people who have obvious motives. He is equally careful about accepting the statements of over-zealous people who have the habit of allowing their imaginations to run wild.

Look over carefully the fellow who is trying to sell you his way of life and make sure his way is as good as your own.


Source: PMA Science of Success Course: Pgs. 301 & 302.

Marketing ethics is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media ethics. Specific issues in marketing ethics: Market research Ethical danger points in market research include: (1) Invasion of privacy. (2) Stereotyping. Stereotyping occurs because any analysis of real populations needs to make approximations and place individuals into groups. However if conducted irresponsibly, stereotyping can lead to a variety of ethical undesirable results. In the AMA Statement of Ethics, stereotyping is countered by the obligation to show respect (“acknowledge the basic human dignity of all stakeholders”). Market audience: Ethical danger points include: (1) Targeting the vulnerable (e.g. children, the elderly). (2) Excluding potential customers from the market: selective marketing is used to discourage demand from undesirable market sectors or disenfranchise them altogether.

media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton advertising. Benetton Group S.p.A. is a global fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan (BIT: BEN) Benetton has a network of around 6,000 stores in 120 countries. The stores are managed by independent partners and generate a turnover of over €2 billion per year. In 1960, Luciano Benetton, the eldest of four children, was a 30-year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Gilberto and Carlo, to join him. In 1965, the entity known as the "Benetton Group" is formed. In 1966, the Benettons opened their first store in Belluno and three years after in Paris, with Luciano as chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer.

Media ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards of media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton advertising. Benetton Group S.p.A. is a global fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan (BIT: BEN) Benetton has a network of around 6,000 stores in 120 countries. The stores are managed by independent partners and generate a turnover of over €2 billion per year. In 1960, Luciano Benetton, the eldest of four children, was a 30-year-old salesman in Treviso. He saw a market for colourful clothes, and sold a younger brother’s bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Gilberto and Carlo, to join him. In 1965, the entity known as the “Benetton Group” is formed. In 1966, the Benettons opened their first store in Belluno and three years after in Paris, with Luciano as chairman, his brother Gilberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer.

Property management is the operation of commercial, industrial and/or residential real estate. This is much akin to the role of management in any business. Property Management is also the management of personal property, equipment, tooling and physical capital assets that are acquired and used to build, repair and maintain end item deliverables. Property Management involves the processes, systems and manpower required to manage the life cycle of all acquired property as defined above including Acquisition, Control, Accountability, Maintenance, Utilization, and disposition.

Property management is the operation of commercial, industrial and/or residential real estate. This is much akin to the role of management in any business. Property Management is also the management of personal property, equipment, tooling and physical capital assets that are acquired and used to build, repair and maintain end item deliverables. Property Management involves the processes, systems and manpower required to manage the life cycle of all acquired property as defined above including Acquisition, Control, Accountability, Maintenance, Utilization, and disposition.

Property management, like facility management, is increasingly facilitated by computer aided facility management (CAFM). Computer Aided Facility Management (CAFM) is the support of facilities management by information technology. The supply of information about the facilities is the center of attention. The tools of the CAFM are called CAFM software, CAFM applications or CAFM systems.

Property management, like facility management, is increasingly facilitated by computer aided facility management (CAFM). Computer Aided Facility Management (CAFM) is the support of facilities management by information technology. The supply of information about the facilities is the center of attention. The tools of the CAFM are called CAFM software, CAFM applications or CAFM systems.

Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape. In defining market dominance, you must see to what extent a product, brand, or firm controls a product category in a given geographic area.

Enterprise Strategy: The Evolution of CAFM

The International Facility Management Association (IFMA) defines facility management as the practice of coordinating the physical workplace with the people and work of the organization. As such, facility management has been practiced, whether specifically identified as its own discipline or not, since the inception of the business organization. It has evolved over the years through the development and codification of processes into a clearly defined field of expertise.

The establishment of IFMA, the professional association for facility managers, in 1980 was a significant step in this evolution. IFMA classifies facility management responsibilities into several major functional areas:

  • Long-range and annual facility planning
  • Facility financial forecasting
  • Real estate acquisition and/or disposal
  • Work specifications, installation and space management
  • Architectural and engineering planning and design
  • New construction and/or renovation
  • Maintenance and operations management
  • Telecommunications integration, security and general administrative services

Computer Aided Facilities Management (CAFM) evolved in the late 1980s leveraging the PC to automate the collection and maintenance of facilities management information. CAFM systems provided the facility manager with the tools to track and report on facilities information. Typically, CAFM systems track and maintain:

  • Floor plans
  • Building and property information
  • Space characteristics and usage
  • Employee and occupancy data
  • Workplace assets (furniture and equipment)
  • Business continuity and safety information
  • LAN and telecom information

While CAFM systems have delivered real benefits and their use has grown, their value has been limited by their inability to distribute information to those beyond facility management. As a result, many CAFM solutions have been relegated to personal productivity or, at best, departmental tools.

“CAFM” is a UK Registered Trademark of Decision Graphics UK Ltd. for use in connection with CAFM Explorer Software.

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